Google: Online ads will have a stronger focus on user engagement and organic search results
Google’s internet marketing division will be more focused on building a strong user engagement program and a better search experience, the company announced Thursday.
In a blog post, Google chief financial officer James Damore called online ads “a big part of what Google is doing.”
The move to focus on online ads comes as Google has become a major player in the internet marketing market.
Damore said that by 2020, Google will have more than 70 billion dollars in cash and assets under management.
The new strategy follows a recent move by Google to target its own ads through Google Plus, a popular social network.
Google’s efforts are in line with the company’s strategy of building a stronger online presence with new products and services.
According to Damore, Google has seen a steady decline in the amount of time that users spend on its services.
“We’re going to have to think differently about how we are targeting these types of things,” Damore wrote.
“And I’m very excited about it.”
Google has long relied on advertising to drive its growth.
Its advertising revenue increased by more than 40 percent in 2016, and its AdSense business generated $16 billion last year.
However, the growth has been slowed by competition from Amazon, which has launched its own advertising platform called AdWords.
AdWords is used by more businesses and individuals than Google’s main platform, Google Ads.
In 2016, Google was also one of the most popular advertisers on Facebook, with nearly two-thirds of its revenue coming from its AdWords business.
While the growth in online advertising has slowed in recent years, Google remains the dominant player in this space.
In 2018, the number of online ads purchased per month jumped to 1.25 billion, up from 1.18 billion in 2017, according to comScore.
“The fact that we’re seeing the same trends in search is really exciting,” Damores said.
Google will continue to invest in its own ad business to compete against Amazon and other digital giants, including Facebook and Amazon Prime.