How to boost your traffic by marketing to millennials
For most marketers, millennials are a difficult target.
The millennial generation has the potential to disrupt the business of many companies and the ability to radically change the way that consumers buy and use products and services.
But the challenge facing marketers today is finding ways to reach this segment while keeping millennials satisfied and engaged.
For this reason, marketers have a tough job balancing their business interests with the needs of their millennial audience.
“If you want to make it in the millennial audience, you have to understand your audience,” says John McBride, senior director of online marketing for Cabela’s and author of the book “The Millennial Entrepreneur’s Guide to Marketing to Millennials.”
In his latest book, McBride says that millennials have a distinct set of skills and interests that they are naturally more attuned to than older generations.
This may explain why they can be more focused on specific topics and are more likely to share their own experiences and ideas.
One of the best ways to grow your millennial audience is to understand them.
“You’re more likely with a millennial to find a way to make something they love or share something they know they’ll love than you are with an older audience,” McBride explains.
For example, if you’re selling a home improvement kit, it’s more likely that your target audience will be millennials.
And while they might not know what to look for in a home repair product, they’re more inclined to pay for a more detailed look.
To reach millennials, marketers should think about what they’re doing right and what they need to improve.
In order to create a better understanding of your audience, McBrians book “Cabelas millennial audience: What they want, how they’re consuming content, and how to reach them” outlines a few strategies to build a relationship with millennials.
Identify your audience 2.
Reach out to them and engage with them 3.
Engage them with more content and content you share with them 4.
Build an emotional connection with them 5.
Get them to share more with you 6.
Give them a voice in your brand You’re going to need to take a lot of time and effort to make sure that you’re engaging with your audience and connecting with them.
For that reason, you need to know their personal and demographic characteristics.
McBride recommends listening to what they are saying and listening to their motivations for buying.
He also recommends listening for a long time to any comments they make.
“Listen to what the audience is saying, and ask yourself: Are they listening to the product I’m selling or the product that they’re using to sell it?
What are they feeling about the product?
Are they happy?
Are there any problems with the product?”
When it comes to targeting, McBrides top recommendation is to create an online platform where you can connect with your target customer through social media, email, and video.
“In addition to targeting specific groups, you should target specific demographics, such as age, income, education level, and ethnicity,” he explains.
“When people are more engaged, you can get more leads and more leads.”
McBride suggests creating an online profile, a personal website, and a social media presence.
“Your social media platform should have a link to your site, so that you can reach your target market,” he says.
“That way, people who are not on Facebook will see your profile, and those who are on Facebook are more inclined than those who aren’t.”
You also need to build an email list.
“Email is the number one way for people to tell you what their interests are,” McBrants explains.
But you should also include a call to action.
“This is the opportunity to get people to engage with you,” McBriances advice to marketers is to use a call-to-action to help them share information about your product or service.
“Just put a link there,” he notes.
McBrands book also includes strategies to reach millennials from social media.
For instance, he recommends using a simple email template that contains a series of keywords and a contact form.
Then, simply email the target audience with a link and they’ll receive an email from you with instructions on how to take action.
You can also create a video, and use YouTube videos to reach the millennials through social and digital channels.
McBures book also lists some strategies that will help marketers get their message across.
“One of the most effective ways for marketers to get your message out to their audience is by showing them how you do business,” McBriences recommends.
“It may be a YouTube video, an article, or a video on your website.”
The key is to reach out to people with real-time insights.
“The best way to get in touch with your customers is to go in front of them and answer their questions and engage in a conversation,” Mcbrides says.
In the end, it all comes down to your content, Mcbr