Liverpool v Southampton: Online-only broadcast rights to kick off on Saturday
Liverpool have been granted online-only rights to their Premier League fixture at Southampton for the first time, as the club continues to search for a home for the next generation of TV-savvy fans.
The club’s move to take advantage of the latest digital platforms was revealed in a joint statement from the Premier League and the Premier Sports Networks, with online-access rights being granted to the match starting at 2pm local time.
The Premier League said it was also working with the Premier Sport Networks on a new digital service to be launched by the end of the month, with the club now also working on a digital partnership with BT Sport and Sky Sports.
It is understood the agreement allows the club to launch its new online service, online-branded, at 8pm GMT on Saturday, which is also the date on which Southampton will play Liverpool at the Etihad Stadium on August 11.
This is the first game on which online access will be offered to the Premier Live service for all Premier League fixtures, with Liverpool and Southampton already taking part in online services at home to Tottenham Hotspur and Chelsea.
The partnership between the Premier and Premier Sports networks has already been announced for the 2019-20 season, with a new service being launched in January 2020, which will allow Premier League games to be viewed by fans across the globe.
The new deal with the three companies comes on the back of the £5.5m in broadcast rights the clubs agreed in June.
The clubs announced last month that the Premier league had secured broadcast rights for five of the six remaining Premier League matches, which were broadcast in the Premier Zone in the last week of the season, including the return of the Champions League final to Anfield on August 25.