What’s the future of online marketing?
The next big wave of digital marketing jobs is set to take off as employers begin to shift their focus from traditional marketing to digital, according to a new report.
As more businesses move to digital as a result of the internet and the increased visibility of online ads, a lot of job candidates will be asked to deliver a more sophisticated digital marketing experience, the Institute for Talent Management (ITM) says.
While the number of jobs online will rise, jobs in digital will still remain the majority.
Job seekers are looking for opportunities to make money online as well as to increase their personal brand and reach, according the ITM.
Jobseekers want to work with a business that can generate the most engagement with the most potential, which is where digital marketing can be beneficial, said Michael J. Miller, chief marketing officer at ITM’s New York office.
“It is about building a relationship that will pay off,” Miller said.
“The big issue is the lack of consistency.
The way the job market is right now, the way the market is trending, is not that we are moving from one to the other.”
There are currently more than 3.6 million people in the US who have worked in the online workforce, according US Bureau of Labor Statistics data.
According to the ITEM report, digital marketers are working on an average of 3,000 to 4,000 hours per year, with a median of 2,000,000 hourly hours.
According the ITMP, the vast majority of online job seekers want to be a full-time employee.
The ITM says the vast online workforce has a high turnover rate and a long-term commitment.
According for the study, 78% of job seekers said they are either not able to find a new position within a year or they are looking to relocate or get a new job within the next 12 months.
The majority of job applicants, however, want to continue working in their current role and the vast amount of opportunities to do so will drive up demand, the report says.
According in the report, the online job market was worth an estimated $1.1 trillion in revenue in 2018.
The report cites research from the ITAM and research firm IHS Global Insight which found that the growth of online advertising and social media in the United States in the last five years has seen job seekers turn to online marketing.
The online job opportunities are starting to take hold and the ITMI says that digital is still in its infancy.
“There is still so much that needs to be done to build an effective online presence, but the technology is here and we’re on the right track,” Miller told Fox News.
“Companies have to look at their digital presence to really know their brand and to know their customers.”
They’re not going to be able to compete in the long run on the internet.
“The ITMP predicts that digital marketing will continue to be the primary online presence in the coming years.
Accordingly, job seekers who want to keep working in the digital workforce must be prepared to make time to stay connected and engaged.
According, the ITIM’s Miller said the job seekers will have to work long hours to stay productive, but he also said that they will have opportunities to meet with clients and work with customers.
In 2018, the number with a bachelor’s degree or higher in digital marketing and digital marketing work increased by 6% to 7.9 million.
The number of job postings for digital marketing increased by 4.4% to 2.2 million.