Which sites have the best advertising deals?
Google’s new ad policy, dubbed ‘The Advertising Standards Authority’, is about to come into effect, and it will mean advertisers will be able to pay up to £1.1bn to get their messages across.
This will be the first time that advertisers will have to pay for their ads to appear on a single site, rather than being grouped on different sites, which will also allow advertisers to place their ads directly in front of users’ searches.
The new system will be enforced from September, when it will be rolled out across Google’s entire advertising network.
Advertisers will be allowed to use up to 50% of the ad space available on their websites to pay to appear at a single ad spot on a given day, and will be encouraged to use more of this space for ad-serving and promotion.
It will also be possible for ad networks to combine the ads that they’re paid to appear alongside those that they earn to reach a greater audience of potential users.
Google’s chief legal officer Andrew Mason said the new rules will help ensure Google can continue to deliver the best online experience.
“With our ad-supported services, Google will always be a trusted leader, and we’ll continue to use our network to offer the best experiences to our users,” he said.
Google is now taking part in the UK’s largest online advertising campaign, the Digital Marketing Week, which runs from Saturday to Tuesday.
It’s aiming to highlight how Google can help users make better decisions.
It’ll also feature the likes of Netflix, Amazon and Airbnb.
Google also recently rolled out new search ads to its mobile ad network, Google Play, to help users search for content.
AdSense, which provides a way for advertisers to monetise their ads, will be updated later this year.
Adsense is used by a small number of brands, such as the US supermarket chain Trader Joe’s, but has long been used by ad networks and websites to reach larger audiences.
Google Play will also feature ads from major publishers such as The Washington Post, the New York Times, the BBC and The Wall Street Journal.