Which websites you should watch and watch online?
A new study has found that websites with more of a presence on social media and in blogs, along with a high percentage of users, are more likely to be viewed by visitors than those with less of a reach.
The study by Digital Analytics found that on average, the sites that generated the most engagement and shared the most links on social networks were those that were also among the top 10 most viewed websites in terms of visits.
However, the study also found that the sites with the least amount of reach are less likely to have the most engaged users.
“It’s really a question of which websites have a high degree of reach and which have a low degree of presence on the social network, and how much they are able to reach,” said the study’s lead researcher, Matthew Hirsch, who is based at the University of Waterloo in Canada.
“The results were pretty striking,” Hirsch told the Verge.
“When we looked at the number of shares, clickthrough rates, and clicks, we could see that the majority of websites that generated traffic were not as engaged as the ones that generated more engagement and clicks.”
Hirsch said that for the most part, the more engaged users were, the higher the share of engagement was.
However he said that even if a site’s engagement is high, it’s not necessarily a good thing.
“What we found was that the websites that had more of an active presence on Twitter and Facebook, for example, had higher shares, and the share was more likely that they had higher clickthroughs,” he said.
“It’s also possible that if you’re not engaged, the website isn’t really engaging.”
Digital Analytics surveyed more than 2,000 users across social media platforms including Twitter, Facebook, Instagram, Tumblr, Pinterest, Pinterest boards and Reddit.
Hirsch said the survey was done in the spring of 2018.
The researchers found that social media is a very powerful way for businesses to build engagement and to connect with their audiences.
“I think one of the things that we saw was a clear preference for the websites with a higher degree of influence on the site’s platform,” Humble said.
“There’s a clear bias towards websites with higher influence, but there’s also a preference for websites that have a more engaged presence on Facebook and Twitter.”
According to Humble, the findings may be an example of the benefits of social media.
“We found that those who have an active social media presence are more engaged,” Hinkle said.
In the case of LinkedIn, for instance, users were more likely than those who weren’t to share links to their profile on social network sites.
The survey also found a clear correlation between the amount of engagement and the presence of links to a site.
“That’s really an interesting result, because there’s a tendency for those links to be more important than they were for the other websites,” Hodge said.
Hirsch’s research has been published in the Journal of Marketing and Advertising.